Ethical and force-free • Science-based expertise • Fully accredited behaviourist

Last Updated: 13th February 2026
This Privacy Policy explains how Denise Devereux's Account ("we", "us", "our") collects, uses and protects your personal data when you use our website www.college4canines.co.uk (the "Website").
We are the data controller responsible for your personal data.
1. What Personal Data We Collect
We may collect and process the following categories of personal data:
Name
Email address
Telephone number
Postal address
Details about your enquiry or booking
Information you provide in forms, surveys or messages
Payment information where relevant
Marketing preferences
Technical data such as IP address, browser type and device information
We only collect data that is relevant to providing our services or operating our Website.
2. How We Use Your Personal Data
We may use your personal data to:
Respond to enquiries
Provide services and manage bookings
Process payments
Communicate with you about appointments or services
Improve our Website and services
Send marketing communications where you have opted in or where permitted by law
Comply with legal and regulatory obligations
3. Lawful Basis for Processing
Under UK GDPR, we rely on one or more of the following lawful bases:
Contract – where processing is necessary to provide services you have requested
Legitimate interests – to operate and improve our business and Website
Legal obligation – to comply with UK law
Consent – where required, particularly for marketing communications
4. Data Sharing
We may share personal data with trusted service providers who support our business operations, such as:
Website hosting providers
Booking and CRM systems
Email marketing platforms
Payment processors
IT and technical support providers
We only share data where necessary and ensure appropriate safeguards are in place.
We do not sell your personal data.
5. International Transfers
Some of our service providers may process data outside the United Kingdom.
Where this occurs, we ensure appropriate safeguards are in place in accordance with UK data protection law.
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including:
Enquiries – typically retained for up to 24 months
Client records – retained in line with legal and regulatory requirements
Marketing data – retained until you withdraw consent
We may retain data for longer where required by law.
7. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or alteration.
8. Marketing Communications
Where you have opted in to receive marketing communications, you may withdraw your consent at any time by:
Clicking the unsubscribe link in emails
Contacting us directly
9. Cookies and Website Tracking
Our Website may use cookies and similar technologies to:
Improve user experience
Analyse Website performance
Support marketing activities
You can control cookie settings through your browser. For more information, please refer to our Cookie Policy where available.
10. Your Data Protection Rights
Under UK data protection law, you have the right to:
Access your personal data
Request correction of inaccurate data
Request erasure of your data in certain circumstances
Restrict or object to processing
Withdraw consent where applicable
Request transfer of your data
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
11. Children’s Data
Our Website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any updates will be posted on this page and the “Last Updated” date will be revised.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact:
Denise Devereux's Account
Email: [email protected]

Serving dog owners across Blyth and Northumberland
Call us: +44 7795 199208
Please complete the form to discuss your dog's training needs in Blyth or surrounding areas.
Kind, professional support for dogs considered "unsuitable" elsewhere. Book your classes or an assessment call to prove them wrong today.
© College4Canines 2026